FAQ: What are the benefits to virtual staging over traditional staging?

A: Virtual staging has become increasingly popular in recent years and offers several benefits over traditional staging, including:

• Customization: Virtual staging can offer a wider variety of furnishings and styles, while traditional staging is limited to a stager’s own inventory and aesthetic. Virtual staging can display a room multiple ways, broadening its appeal and potential buyer pool. Imagine an unused bedroom repurposed into an office or kids’ play area. Visualize an outdated kitchen after a remodel, or an ADU in the garage. Possibilities are endless with just a click of a mouse.

• Affordability: Traditional staging can typically run into the thousands, depending on the home’s size, number of rooms, etc. Virtual staging ranges from $25 to 75 per photo.

Staging helps buyers visualize the potential of a space, forging a connection between the buyer and a home. While a virtually staged home will present better than an empty home, nothing beats the in-person look and feel of traditional staging.

Original article published in the San Francisco Chronicle on December 18, 2022.